Brand & Interactive

I am a passionate and practiced strategist/marketer with over a decade's worth of experience in communication, business development and production for creative agencies and social sector organizations. I believe in relationships over transactions, quality over accolades, and that transparency, adaptability and humor are vital necessities to any successful project.

 

    About    

Engagement

 

I have a particular passion for client and audience engagement, having crafted strategies for brand vision, positioning and longterm marketing tactics. I also regularly produce content for web and print, compose case studies and thought leadership, and govern company brand standards.

Production

 

I'm well versed in project management including direct client communication, resourcing, milestone tracking, and have collaborated on successful work for The Webby Awards, KrrbOrganicgirl, The Wharton School and the John Templeton Foundation, among others.

Management

 

Operating in senior roles, I've been trusted in all manner of company business including corporate affairs (contract negotiation, legal compliance, finance), business development (scope analysis, proposal writing, forecasting) and strategic growth (global recruitment, process development). 

 

   Bio    

A Texas boy from the Rio Grande Valley, I studied Business & Commercial Music Management at the University of Texas before moving to New York City. I spent the following years specializing in Marketing & Production for organizations across the city, most notably Lower Manhattan Cultural Council (LMCC), Abrons Arts Center and award winning interactive design agency AREA 17. In that time and since, I've managed branding initiatives and ad campaigns, designed reams of ephemera, served as editor/columnist for arts & culture websites, produced video pieces and played a lot of soccer.

 

As Director of Marketing + Strategy at Push10, I lead all business development activities, work with clients to answer their challenges with customized, goal-focused solutions, and champion the Push10 brand over all marketing tactics and online channels. Proud achievements include doubling annual revenue, increasing capacity by 100%, and shifting engagements from single project endeavors to long-term, multi-project contracts.   

 

Outside of work, I surround myself with music, and in addition to playing in two bands, I've recorded and performed with many other musicians throughout the Greater US and Europe.

 

Personal Interests:

Outdoors: Soccer, Camping, Road running

Music: Flamenco, New Orleans Jazz, Singer/Songwriter

Food: Mexican, BBQ, Italian

Drink: Italian Red Wine, Spanish Sherry, German Beer, American Bourbon

 

    Contact    

618 Kater Street

Philadelphia, PA  19147

 

beasley.ken@gmail.com

Tel: 917-306-1376

 

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